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Picture this: you’ve cleared every level, collected the top badge, and are sitting atop the leaderboard – all without leaving the comfort of your office chair. You turn to your cubicle buddy for a celebratory high-five in completing your employer’s latest round of training programs.

While it may sound like you’re gaining battle ranks in a popular online game like Fortnite, gamification is making waves in the corporate world. By adding gaming mechanisms to internal processes, such as team training, corporations are producing more engaged employees and amplifying their market performance.

Here’s a look at how gamification is transforming forward-thinking businesses, not only on an internal level, but among their customers. 

What is Gamification in the Workplace?

Put simply, gamification involves incorporating gaming mechanics, behaviours, and design into non-gaming activities such as learning, training, and other workplace tasks. This doesn’t mean that companies are building games for business purposes, but instead they’re expanding existing activities to include environments that focus on a points system, badges of completion, and leaderboards.

The strategy is a game-changer for many businesses, as this report from MarketsandMarkets predicts that the global market for gamification will be valued at $11.1 billion (US) in 2020, up from $1.65 billion in 2015.

As just one high-ranking example, Google implemented a rewarding gamification strategy to encourage employees to submit their travel expenses on time. When staff filed their expense reports, every penny saved from their pre-allocated travel budget was either paid back to them or donated to a charity of their choosing. Within six months, employees were 100% compliant with the new process. 

Why Gamification Works

While the above example from Google relies heavily on a cash reward, it also entails psychological underpinnings. Gamification is fueled by several psychology principles in order to succeed, including:

Satisfying our human desires for recognition, praise and rewards.
Bolstering a sense of community in the workplace.
Developing a narrative around a mundane activity to make it more engaging.
Relieving stress and cognitive overload.
The desire to keep playing and keep winning.

By triggering emotions that are linked to positive outcomes and experiences, more and more businesses are turning to gamification to increase engagement and loyalty among their teams.

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